We consume food daily, it keeps us alive, and our long-term health depends on intelligent choices. Many years ago, our ancestor’s diet relied on fats, salts, and sugar. In proper doses, it provided needed nutritional benefits. These food sources were scarce and highly valued. Today we have plenty of fats, salts, and sugar in our food, and sometimes we tend to overconsume it with dire consequences. Visit any grocery store and notice the variety of natural, organic, and processed food. Are they all equal in health benefits and nutrition? Are you tempted to try every item, or are you careful about what you eat? You may be on a budget and can only afford to eat some things. Let’s assume that the food is free. Would you consume every item or not?
Consuming information is no different than consuming food. Our and family’s health, careers, goals, and lives depend on accurate information. Our language, norms, traditions, and education are part of the information we consume at an early age. We are a data-driven species. And like the grocery store analogy, we don’t randomly consume anything or everything unless there is value to it.