What is your first impression when you enter a new airport? Confused, disoriented, engaged, in autopilot? The navigation of an unfamiliar place is a learning experience; we look for clues and signs to help us find our way. This concept is called wayfinding. It is how people figure out where they are and how they navigate from place to place. To compare this to navigating a website, it’s no different.

When potential customers enter a website for the first time, they see a home page message with navigation and secondary links spread out. The customers are scanning for something familiar…

Dino D'Romero

Digital, Design & Direct Marketing Professional, UX / UI Designer, Artist, Mountain and Road Biker.

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