Aug 1Diverse Perspectives: We are sometimes on different pages.We are at an art museum, and we see the same painting. I said it represents the artist’s depression, and you said I was wrong. It’s about the artist protesting the establishment. I pulled out my Art history card and said it was about the artist’s fighting melancholy and expressed…Prespective3 min readPrespective3 min read
Jul 18Are we what we read?We consume food daily, it keeps us alive, and our long-term health depends on intelligent choices. Many years ago, our ancestor’s diet relied on fats, salts, and sugar. In proper doses, it provided needed nutritional benefits. These food sources were scarce and highly valued. Today we have plenty of fats…Information1 min readInformation1 min read
Jun 9Google It or Not: The quest for truth and triviaDuring a family or work gathering, a friend, family member, or coworker throws out a tidbit of information about a scientific, political, or historical event. When you ask them where they heard this, their response is often, “Just Google it.” This approach can be problematic because Google is a search…2 min read2 min read
Mar 19Do you know your company’s personality?Here are 14 questions to consider. Do you know your company’s personality? It’s easy to think that you do this based on the taglines and stories you tell at the office and to customers online and in person. In addition, you proudly display your employees and accomplishments online and feature them in your marketing materials. However…Branding4 min readBranding4 min read
Feb 16Stop judging, Start understandingThe hidden factors that shape our knowledge. We are quick to criticize someone who doesn’t know what we know. Sometimes we feel superior when we know something someone doesn’t know. There were moments when we express our frustration and let the other person who didn’t know X and Y, know how stupid they…Empathy3 min readEmpathy3 min read
Jul 16, 2022Other people may not know what you know, you know?Don’t be quick to judge: The importance of empathy and understanding in interactions “As the seventeenth-century empiricist John Locke put it, someone who tastes a pineapple for the first time (an exotic fruit in Locke’s England) knows something that those who haven’t had the pleasure don’t know: what a pineapple…Knowledge5 min readKnowledge5 min read
Nov 8, 2021Case Study: Intranet reforms that result in fewer help desk tickets and service callsProblem The company employed 800 employees. The company practices Business Process Outsourcing, servicing dozens of companies. The help desk department received dozens of calls and emails daily. The request includes building new network systems to ordering more computers. The helpdesk also receives excessive calls from new employees requesting links to…Ux Web Design2 min readUx Web Design2 min read
Jan 25, 2021Improve Online Sales Using Conversion Rate OptimizationWhat is your first impression when you enter a new airport? Confused, disoriented, engaged, in autopilot? The navigation of an unfamiliar place is a learning experience; we look for clues and signs to help us find our way. This concept is called wayfinding. It is how people figure out where…Conversion Optimization3 min readConversion Optimization3 min read
Jan 21, 2021Brand and Brand Standards: Why a Style Guide?What does Xerox manufacture? What color is IBM’s logo? What is brown… and what do they do? How do we know the answer? Brand recognition: instant recognition that goes well beyond a colorful logo, a jingle, or a witty tag line. Successful brands trigger customer memories of tastes, smells, experiences…Branding2 min readBranding2 min read
