Mar 19Do you know your company’s personality?Here are 14 questions to consider. Do you know your company’s personality? It’s easy to think that you do this based on the taglines and stories you tell at the office and to customers online and in person. In addition, you proudly display your employees and accomplishments online and feature them in your marketing materials. However…Branding4 min readBranding4 min read
Feb 16Stop judging, Start understandingThe hidden factors that shape our knowledge. We are quick to criticize someone who doesn’t know what we know. Sometimes we feel superior when we know something someone doesn’t know. There were moments when we express our frustration and let the other person who didn’t know X and Y, know how stupid they are. …Empathy3 min readEmpathy3 min read
Jul 16, 2022Other people may not know what you know, you know?Don’t be quick to judge: The importance of empathy and understanding in interactions “As the seventeenth-century empiricist John Locke put it, someone who tastes a pineapple for the first time (an exotic fruit in Locke’s England) knows something that those who haven’t had the pleasure don’t know: what a pineapple…Knowledge5 min readKnowledge5 min read
Nov 8, 2021Case Study: Intranet reforms that result in fewer help desk tickets and service callsProblem The help desk department received excessive calls and emails daily. Most of the calls request links to specific web pages. Some requested web pages were buried deep within the company’s intranet site. The interruptions overloaded the help desk department, removing them from more critical tasks. Process I reviewed the entire help…Ux Web Design2 min readUx Web Design2 min read
Jan 25, 2021Improve Online Sales Using Conversion Rate OptimizationWhat is your first impression when you enter a new airport? Confused, disoriented, engaged, in autopilot? The navigation of an unfamiliar place is a learning experience; we look for clues and signs to help us find our way. This concept is called wayfinding. It is how people figure out where…Conversion Optimization3 min readConversion Optimization3 min read
Jan 21, 2021Brand and Brand Standards: Why a Style Guide?What does Xerox manufacture? What color is IBM’s logo? What is brown… and what do they do? How do we know the answer? Brand recognition: instant recognition that goes well beyond a colorful logo, a jingle, or a witty tag line. Successful brands trigger customer memories of tastes, smells, experiences…Branding2 min readBranding2 min read
