What is your first impression when you enter a new airport? Confused, disoriented, engaged, in autopilot? The navigation of an unfamiliar place is a learning experience; we look for clues and signs to help us find our way. This concept is called wayfinding. It is how people figure out where…


What does Xerox manufacture? What color is IBM’s logo? What is brown… and what do they do? How do we know the answer? Brand recognition: instant recognition that goes well beyond a colorful logo, a jingle, or a witty tag line. Successful brands trigger customer memories of tastes, smells, experiences…

Dino D'Romero

Digital, Design & Direct Marketing Professional, UX / UI Designer, Artist, Mountain and Road Biker.

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